Books for Sale


I’m having a bit of a clear out and looking to sell some books:

Transforming Museums in the Twenty-First Century – Graham Black
Apart from a small dog ear on the front cover this book is like new, Amazon price is £26.99 / am selling it for £17 + postage (if you live in Belfast happy to meet up rather than post).  **SOLD**

Inside the White Cube The Ideology of the Gallery Space (Expanded Edition) – Brian O’Doherty
Excellent condition, like new, but has my name on the inside cover. Amazon price is £14.93 / am selling for £8.50 + postage (if you live in Belfast happy to meet up rather than post).

Ignite the Power of Art Advancing Visitor a Engagement in Museums – Bonnie Pitman / Ellen Hirzy
Slightly tatty around the edges but a great book / I got my copy in Finland, was pretty hard to come by at the time. Amazon have it for £10.99 / am selling for £7.00 + postage (if you live in Belfast happy to meet up rather than post).

A Theory of Fun for Game Design – Raph Koster
Excellent condition, like new, but has my name on the inside cover. Amazon price is £18.35/ am selling for £13 + postage (if you live in Belfast happy to meet up rather than post).

Museums in a Digital Age – Ross Parry. Excellent condition – a few sections are heavily (but ever so nicely) highlighted – this will help you find the interesting sections easily 😉 Amazon price is £30.99 / am selling for £17 + postage (if you live in Belfast happy to meet up rather than post).

Shock of the New – Robert Hughes. Excellent condition – like new. Amazon price £16.97 / am selling for £10  + postage (if you live in Belfast happy to meet up rather than post).

If you’re interested in any of these books drop me a private message on twitter @OonaghTweets or email me – happy to knock a couple of quid off if you want to buy a few books from this list!

Social Media 101: How to be – Interesting

vote crop.

Sharing interesting stories, and facilitating conversations and debates is a great way to build and develop social networks. Rather than just sharing stories from traditional sources people are more likely to follow and share your posts if they are creative and provocative. This is a list of useful sources for interesting, quirky, fun and challenging stories and digital content (videos and pictures).



Guardian Culture Professionals Network
Lynn Gardener Blog
The Stage
The Atlantic
Huffington Post
Brain Pickings
Letters of Note
Ideas Tap
Hide and Seek
Cultural Learning Alliance
Arts Professional
We are What We Do
The Great Discontent


Do you have any suggestions to add to this list? Comment below, or tweet me @OonaghTweets


PhD Acknowledgements

It will probably be a few months before my thesis is available online, so in the meantime I wanted to share the acknowledgements section – so many people have helped me over the last three years and I really couldn’t have got through it without so much support….


Firstly I would like to thank DEL for providing me with a studentship to complete this PhD, and prior to this, a studentship to complete an MRes (at University of Ulster). Secondly my thanks go to Elizabeth Crooke, Alan Hook and Ian Thatcher for providing invaluable and on-going support and supervision throughout my PhD. Particular thanks must go to Alan Hook, who joined my supervision team a year into this project and has worked tirelessly ever since to support and advocate for the more innovative elements of my work. Pushing boundaries and questioning established practice is never easy but Alan helped me to keep a sense of humour when knee deep in paperwork, and endless emails about university policy and PhD submission criteria.

Thanks must also go to the outgoing Head of the Research Graduate School, Stanley Black (who was always supportive of my desire to present at ‘amazing international conferences’, even though I pretty much emptied his travel budget over the last three years), and also to Lisa Fitzpatrick, current Head of the Research Graduate School for support in the weeks prior to submission.

Heartfelt thanks go to the Winston Churchill Memorial Trust, which awarded me a fellowship, funding and support to spend 5 weeks researching museums and digital engagement in New York (in June 2012). I’ve never worked with a friendlier or more supportive funding body. Indeed to call them a funder doesn’t do their work justice; the staff and fellows are a community of enthusiastic professionals who go the extra mile to support each other. During my time in New York I was humbled by and grateful for the generosity shown to me by those working at the cutting edge of digital practice in museums, from inviting me to events, meeting me for lunch, dinner and drinks, introducing me to colleagues and ensuring that no door remained unopened to me during my visit. This trip in terms of developing my skills, confidence and knowledge was invaluable in helping me to create a rigorous and robust thesis. I am indebted to all of those people that took time out to meet me, including:

Julia Kaganskiy, Rosanna Flouty, Seb Chan, Katie Shelley, Micah Walter, Francesca Merlino, Jennifer Tee, Sarah Anne Hughes, Molly MacFadden, Colleen Brogan, Allegra Burnette, Carrie McGee, Rebecca Taylor, Ben Vershbow, Kim Robledo-Diga, Man Bartlett, Sebastien Sanz de Santamaria, Ryan Donahue, Don Undeen, Paco Link, Dina Helal, Gretchen Scott.

In terms of being able to develop an international outlook for my work, thanks must also go to the Alumni Fund at The University of Ulster, who provided me with a travel scholarship, which allowed me to speak at Museums and The Web in Portland (April 2013).

Throughout my PhD I have developed a really supportive international network of friends, peers and colleagues, many of whom I ‘met’ for the first time on Twitter. As the only person researching museums and digital culture in Northern Ireland these conversations, words of encouragement and support are simply too valuable to describe. Another important network that provided both support and encouragement is The Museums Computer Group. The groups JISC email list has acted as a daily learning tool from conversations around Metadata, to website hosting, games, to social media – every day is a school day, and its been great to get to know the people behind all these emails over the last couple of years. I became a member of the MCG committee in late 2011, and I want to extend a massive thanks to my fellow committee members, for being valuable sources of support, knowledge and banter!

When thinking about how to structure this acknowledgment I was conscious that I didn’t want to overlook all those people that spoke at my events, wrote blog posts, bought me coffee, helped out at events and encouraged me to keep on going, even when quitting seemed like a more appealing option. I know I’ve thanked you all individually over the last few years, and will do so again once I have formally submitted my PhD, but, I wanted to also put my thanks to you here in writing:

Matt Johnston, Chris Martin, Melissa Gordon, Chris Palmer, Dawn Hargy, Gawain Morrison, Steven Shaw, Martin McCloone, Mia Ridge, Lyndsey Jackson, Sharna Jackson, Danny Birchall, Nico Fell, Alex Moseley, Anna Patrick, Adrian Campbell, Gordon Campbell, Lance Wilson, Rachel Hook, Ali Fitzgibbon, Claire Kelly, Mar Dixon, Samuel Bausson, Andrew Bolster. This research wouldn’t have been possible without your support.

A special thanks to Karen O’Rawe who has become both a friend and collaborator over recent years, we first met when I approached Audiences NI about developing a collaborative research project as part of my PhD research. Since then myself and Karen have developed an event series called #ArtsNI, and Karen has provided lots of words of wisdom and support over the last couple of years. If you want to get something done, Karen is the woman to speak to.

Having thanked all those people that I’ve met through my research, I also want thank my fabulous friends, each one of whom provided me with so much support over the last three years. Sarah, Kate, Claire, Lucy, Saz, Paula, Thayna, Angela, Victoria thanks for reminding that there’s more to life than work. Making sure I always have a place to stay when I’m in London, and always having a glass of wine and ear for listening when I was stressed to the hilt about my PhD. I feel so incredibly lucky to call you all friends.

My final and greatest thanks goes to my parents, who have always encouraged me to aim high, question things and look at life from all angles. I grew up in a house filled with newspapers and debate, my parents had never travelled, and pasta was considered a ‘foreign food’. Walks in the forest and roast dinners, rather than package holidays and fancy food were a staple of my childhood. Despite our very different outlooks on life they have always encouraged me to travel, take chances, live for the moment, and do what will make me happy, not what will make me rich (although perhaps I shouldn’t thank them for that!).

Creative Camp Does Lunch


In March Blick Studios asked me to run their successful annual Creative Camp. In previous years Creative Camp has taken an unconference format – this year we decided to have 3 creative industry lunches. Styled on conversation dinners, good food, lovely people and interesting speakers were key to making this event a success.

Copyright Simon Mills

Copyright Simon Mills

Copyright Simon Mills

Copyright Simon Mills

Event Blurb: “Blick Studios would like to invite you round for lunch. Not just any lunch, but one of four themed creative industries lunches. Good food, nice people, and an opportunity to meet others working in your field. We have styled these events on conversation dinners, so sign up, come round, find your name card at the table and get chatting to other creative professionals. After lunch listen to one of our invited speakers as they share their work and then if you like, take the opportunity to share your work with the group. So whether fashion, design, games or film are your thing we’ve got the perfect programme for you”.

These events were designed to be intimate with a capacity of 20 people at each lunch, attendees got a chance to chat with speakers, grab a cup of tea, eat some cake, and make new connections in a friendly atmosphere. Small events like this are a really good way to encourage even the quietest people to get involved in the conversation and exchange ideas. The feedback we received after the events was great, and I look forward to hosting similar events in the future.

Our Fashion Lunch was hosted by Taggled TV – a really exciting local tech start up who have developed a platform that supports video bloggers by allowing them to earn profits from click through sales driven by their posts.

Our Design Lunch was hosted by Get Invited – a local tech start up which provides a platform for event managers to quickly publish and manage event sales, designed to be quicker and simpler to use than eventbrite it is also the ticketing platform I used for the Creative Camp Lunches. Alongside a great platform – Get Invited comes with some really stellar customer support!

Our Film Lunch was hosted by Aislinn Clarke and Lisa Keogh two mid career film makers working in Belfast but increasingly attracting international attention.



Remix the Museum

I’ll be speaking at this event in Derry – alongside Remix the Museum there are a number of archive and heritage events at Culture Tech this year. Hope to see you there!

Remix the Museum

The way in which people engage with cultural and artistic works is often defined by the museums, galleries and spaces in which those works reside and the host institutions attitude towards their collections. These spaces are the original curators but like everything else, they’re changing.

Hack days and Museum Labs are helping Museums to develop, change and adapt. Remix The Museum showcases regional, national and international best practice to an approach to help foster openness, innovation and change for cultural institutions.

Developed in partnership with the University of Ulster’s Centre For Media Research, this session will hear from both academics and practitioners on the use of Hack Days as a way to mix and remix content and encounters in Museum Spaces.

Speakers include:

Don Undeen (@donundeen), The Met (NYC)
Samuel Bausson (@samuelbausson), Museomix/Muséum of Toulouse
Mar Dixon (@mardixon), Museumix UK
Oonagh Murphy (@oonaghtweets), Freelance Arts Manager 

Hosted by:

Alan Hook (@alan_hook), from the University of Ulster

Engaging Visitors through Play

mcg play photo

via UU FLickr

I was delighted to be able to host The Museums Computer Groups spring event ‘Engaging Visitors through Play’ at University of Ulster in partnership with The Centre for Media Research in June. I’ve spent the last 3 years travelling the world researching digital best practice in museums so it was a real treat to be able to invite some of my favourite people to come to Belfast and share the brilliant work they are doing. The great thing about running digital events is that lots of delegates write blog posts about their key take aways, below is a list of some of those posts.

You can see the event programme here >> and some great photos here >>

Museum Memes

Pike sprays the languid picnickers of Edouard Manet’s “The Luncheon on the Grass.” James Alex (Via Washington Post see link below)

Pike sprays the languid picnickers of Edouard Manet’s “The Luncheon on the Grass.”
James Alex (Via Washington Post see link below)

I recently got asked if I had a list of meme sites relating to museums and art history. Shockingly I didn’t, so I compiled one. I explore the impact that memes and digital re-appropriation have on museum practice within my PhD thesis – so this is a list more than a full blog post.

A List of Museum Memes

Ugly Renaissance Babies

Beyonce Art History

Nipples at The Met

Babes at the Museum (I personally hate this one!)

Museum Hey Girl (a Ryan Gosling based site)

Art History Memes

Pepper Spray Cop Works His Way through Art History (A Washington Post Article with lots of examples)

Here are some additions to my original post:

@BlaireMoskowitz suggested:

Fat Cat Art (Cat additions to famous paintings)

How to Sound Like an Art History Expert (With Jay-Z Lyrics)

@KatieOman suggested:

Ryan Gosling Arts Administrator

@CharlotteFrost suggested:

#emjoiart history (which I love!)

The new aesthetic

The Gif Connoisseur

Digital Folklore

@Leigh_Silver (creator of Beyonce Art History)

Bitchface: The Masterworks

@Anne6fy pointed out:
Art history’s best beards

The scariest babies in renaissance paintings

Art Appropriation

The biggest bromances in art history


The Northern Irish Gallery of Art

Girl With A Primark Earring

Girl With A Primark Earring via The Northern Irish Gallery of Art

Articles and Context

@bergfulton suggested I add this great article by @suzecairns
i can has mewseum (Or, Should Your Museum Acquire A LoLCat?)

I also came across ‘Art Fun’ a great series of ‘official’ museum memes from The Smithsonian American Art Museum.

Hey Girl

This Presentation by Georgina Goodlander, Web and Social Media Manager at Smithsonian American Art Museum explains more about these memes


A quick google image search for ‘Art History Memes’ turns up hundreds more

If you have any more that you think I should add to my list  then leave a comment below or tweet me @OonaghTweets

Museum Next 2013

John Shevlin #Museumnextsketch

I’m just back from Museum Next in Amsterdam, it was a really really good conference – coming less than a month after Museums and the Web I was slightly worried there might be a lot of overlapping presentations and ideas, but I was pleasantly surprised at how both conferences complemented each other. This blog post is a quick run down of interesting ideas and conversations that have stuck with me:

1. Be of and for the internet

I really like the work of N8, they are a marketing and audience development style agency that work with museums across Amsterdam . They have an interesting organisational model, all the staff are in their 20’s, and can work at the organisation for a maximum of 3 years. This ensures that they remain relevant to the people they are trying to engage. One of their key events is running Amsterdam’s Museum Night – this event is a key fundraiser for the work that N8 does throughout the year.

What really stood out for me was that N8 are both ‘of and for’ the internet. They not only created digital content, digital content and digital culture shaped what they program. They aren’t people who have studied ‘digital culture’ instead they live their lives online – they are part of digital culture. In their presentation they discussed how the Rijks Museum had opened to bikes for the first time in years the night before the conference – this was really exciting for them and Sarah Berckencamp made a video of her and her friends cycling through it for the first time. The video was shot on her phone after a few beers in the Van Gogh Museum, the production quality is pretty bad and she is screaming the whole way through it – but the immediacy of the video and the experience is what makes it valuable. It really takes someone that is ‘of and for the internet’ to see the value of showing a video with such low production value to a few 100 museum geeks. I loved it!

2. Adapt and Adopt existing models i.e. residencies

N8 talked about digital culture and bringing different voices into museums. One example they showed was a break dancer taking a tour of the Rijksmuseum and chatting about the collection in his own words (which, shock horror included swearing), and ended with him break dancing in the museum. Can we have more rappers and break dancers in residence, please? The idea of wikipedians in residence is still quite a revolutionary one for most museums – but lets face it, wikipedians in residence are not cool. Sorry, I know that might sound harsh. I do recognize the value of wikipedians in residence, but I think there is a lot of potential to utilize the long established ‘xx in residence model’ to engage with young visitors in more exciting and dynamic ways.

GIF maker in residence

YouTuber in residence

Geeks in residence – something Culture Sync have already done very successfully

you might get something as wonderful as this video which features 211 works from the Rijksmuseum collection

Javier Celaya suggested that museums should ‘host start up companies’ and talked about the potential to develop mutually beneficial relationships. Javier advocated hosting start ups that were working on areas that could provide museums with solutions to the problems that they are facing. I was interested in the idea of hosting start ups, but for me greater success would come by hosting start ups through a ‘residency model’ for example providing them with space for a couple of months and asking them to host a few training sessions for staff and or visitors. The residency model would be easier and quicker to implement – going down a partnership route, or hosting a start for a year or more would lead to difficult conversations around intellectual property and would be much more difficult to get up and running.

Museums have the potential to catalyst innovation and support the development of creative companies. It doesn’t have to be complicated, the residency model is pervasive and prolific because it works.

3. People not Technology lead

The most interesting talks for me were the talks about people not technology. There was a noticeable move towards ‘digitally mediated solutions’ at Museum Next this year, and a move away from shiny digital projects that had no lasting impact. Science gallery, Dublin and Dallas Museum of Art both exemplified this with a strong ethos of ‘visitors add value’.

Science Gallery *needs* visitors to make it’s exhibitions work the gallery has for example collected blood, sweat and stories through experiments as part of themed exhibitions – the data from these experiments have provided the grounding for key academic articles. Indeed rather than seeing participation as an end point, Science Gallery places participation at the core of its design process. They showed a really interesting process map that placed visitor engagement at the centre of their design process – I wanted to include a copy of it here, but I’m told it’s a work in progress – but I look forward to discussing it further when they do publish it.

DMA recently abolished admission charges and instead invited visitors to become a ‘friend’ for free. The logic behind this move is that Visitors add value. I actually didn’t attend this talk as I had heard Rob Stein speak in Portland a few weeks ago – this paper explains more about DMA friends within the context of business model alignment. I managed to have a brief but very insightful chat with Rob at Museum Next about how digital projects impact museum operations, in essence if the aim of your digital project is to increase the number of visitors to your museum then you have then you need to work closely with your Front of House department. It might seem basic, but actually its really important to ensure the success of your project – but also, and perhaps more importantly dreaming up digital projects that impact upon your business model provides digital departments with the opportunity to break out of their ‘digital silos’ and demonstrate the value of what they do across the museum.

5. Use what is already available

There was a lot of love for Google at Museum Next. From google docs to hangouts and surveys …. you get the picture. Why reinvent the wheel. If it already exists use it!

6. We won at Tumblr

Museum Next and Tumblr teamed up to run a competition to create the best ‘Tumblr’ we – myself, Mar Dixon and Claire Ross won with Immersive Serendipity

I actually really enjoyed this competition, I’m normally a wordpress kinda gal – but having a specified platform was really useful – it meant I had to learn. I’ve used Tumblr before – but learning some of the more advance settings at Museum Next was great, any time I got stuck I was surrounded by a couple of 100 geeks who could help. Through this competition I also learnt how to use another really interesting app Paper a drawing app for iPad. John Shelvin created a really beautiful Tumblr using drawings from it

I love learning something new – and having the competition run through out the conference was a lot more interesting than attending a workshop.


In the spirit of sharing I’ve posted my slides on slideshare my Museum Next presentation was based on ‘Museums and Digital Engagement: A New York Perspective

Museum Next was amazing, a great conference, well organised, great talks, good food, good people, good beer. Well done to all involved!

Museums and The Web 2013

Via canadianveggie Flickr CC

Via canadianveggie Flickr CC

A few of my key takeaways from Museums and The Web

1. All hail the PDF  – I went to the User Testing Workshop  expecting to talk about user journeys, and developing bespoke approaches to user testing for museums (which we did) but my main takeaway from this session was the need for digital content to work both online and offline. Whilst exploring the Guggenheim’s website from the perspective of a tourist my group got into a really interesting conversation about how annoying it is to have to print screen multiple sections of a museum website, from opening hours to maps so that you could use them while out and about. Why print screen? Because as a tourist you don’t have access to mobile data. All of us in the group had experience of print screening websites while on Holiday.

Our user journey in the context of this workshop lead to a really simple suggestion – provide PDF downloads of visitor information. PDF’s are like soooooo 10 years ago! But hey if you can open it in iBooks and it alleviates all the stress of print screens, then creating and offering PDF’s of visitor information makes sense. It’s a heck of a lot cheaper than creating a bespoke app, and a heck of a lot more convenient for most visitors.

I would love museums to offer downloadable visitor info that I can open offline on my iPhone or iPad.

2. Games and Badges – What happened to playing games because they are fun? Or going to the museum simply because you want to? It seems that everything needs points and badges from playing games to attending the museum these days. There was much heated debate about the difference between good game mechanics, and ‘gamification’ at MW this year. The ‘Let the Game’s Begin’ professional forum provided some polar opposite opinions on the place for ‘gamification’ and games in museums – and the panel strongly argued that these are not always complimentary ideas. Gamification through the awarding of points for the completion of tasks was also evident during a paper on ‘Nurturing Engagement: How technology and business model alignment can transform visitor participation in the museum’ which looked at the revolutionary new ‘friends’ programme introduced by Dallas Art Museum earlier this year.

The conversation around games raised more questions than it answered for me. Fun and Play seemed to be topics dwarfed by business aligned gamification. As Sharna Jackson reminded everyone – games provide an entry point, they are not the be all an end all. Games have to be good or you’ve lost visitors before you’ve even got them through the door of the museum, or on to the next level of your game. (I’m paraphrasing) In other words gamification can ruin a game, and a bad game leads to a bad visitor experience.

3. Serendipity – the Buzzword of 2013 First we had ‘apps’ then we had ‘agile’ now we have ‘serendipitous’. I’m not really sure where it came from, and only time will tell if it is here to stay.

4. What Can Museums Learn from Immersive Theater?  This was the title of the closing plenary  which focused primarily on what museums could learn from ‘Sleep No More’ a large scale immersive theater experience, produced by the UK company Punch Drunk and currently on show in New York.  Having been to Sleep No More I was able to relate to many of the points raised by the panel. The idea that adults can be trusted to handle objects (without breaking them), that having a one to one personal experience with an actor can create a strong memory, and helps the visitor to develop a unique rapport with performer. Sleep No More has developed a unique ‘super fan’ following, who despite the price (around $70) have attended multiple times.

It is difficult to examine what museums can learn from Immersive Theater by discussing only one example and I would argue that museums could learn a lot from children’s theater – which focuses on scaffolding discovery rather than delivering narrative. I really hope this session sparks a bigger conversation on Immersive Theater, interactive design, and museums.

5. Facebook – is dead? Facebook. What happened to Facebook? I didn’t hear Facebook mentioned in any of the sessions I attended. What that says I don’t know. I’m intrigued to see if this trend is replicated at Museum Next in a couple of weeks.

Thanks! This was my first time at Museums and The Web and it was brilliant, thanks to everyone for being great. The digital museum community is simply brilliant, open, friendly, provocative and challenging. I really enjoyed all the conversations I had, the feedback I got on my work and the insights you gave me to yours.

(For a more coherent and representative summary check out Danny Birchall’s blog post  it’s really good!)

Crowdfunding Bootcamp

im so cute cat

Last week I went to a really great workshop on Crowdfunding with Patrick Hussey, which was organised by Arts and Business NI. I promised @Bolster and @CilarisMedia that I would blog my notes – so here goes:

Crowdfunding isn’t new: Back in the day it was called public subscription – and it paid for most of the older statues in our city centres, and to set up Trusts and Foundations, like the Winston Churchill Memorial Trust.

There are lots of different platforms, Kickstarter is the most well known, indiegogo is also popular (one that Patrick didn’t mention but might be useful to people in Northern Ireland is Fund: It. which is an Ireland wide platform run by the Southern equivalent of Arts and Business)

Each of these platforms has different terms and conditions. Each takes a different cut of the money raised. On some you only get money if your project is fully funded, others let you pay the platform a higher percentage to keep the money raised even if your project isn’t fully funded.

One of the things I really took away from this workshop is that people don’t care about the in’s and out’s of a project – they want to make an emotional attachment to it. As Patrick put it think of Crowdfunding as ‘Charity uncoupled with tradegy’

…. a note: Crowdfunding isn’t easy. Half of projects fail. So you have to compel people to act. To fall in love with your project. How?


Yes cats – the internet loves cats, cats are viral, people share them. Before you start a crowdfunding campaign you need to build your social network – otherwise no one will know you exist and no one will fund your project. Creating interesting visual content is a great way to build your social network, don’t be boring, be funny, and when you don’t have time to be funny, be interesting, share stories about other organisations. Don’t just talk about yourself!

Once you’ve built your social network, your ready to launch your crowdfunding campaign. If you have a self righteous campaign that would look good on an Arts Council application form, its probably not going to do well on the internet. People want videos, and funny images and internet memes that they can share with friends. How can a small, poor arts organisation afford cats and videos and shiny internet content that will make people fall in love with their campaign? Students! Is the answer Patrick provided – he showed us a number of brilliant campaign videos from cartoon to stop motion on Kickstarter and explained that these did not require fancy equipment only a bit of imagination and some media production skills. Something students on digital and interactive courses have lots of.

Go and watch videos, see what gets funded and the stories behind these projects.

Be funny and clever – orchestrate your content. Indie GoGO has an algorithm called the GoGO factor – this basically picks up on any projects that are getting lots of attention. Exploit this! When you are about to launch a project get everyone to tweet, and post about it on Facebook at the exact same time say 12:01, send an email get everyone you know to do it. If you can set off GoGo factor then there is a good chance they will pick you up on your blog or tweet about your project – which means you have a much higher chance of succeeding.  Don’t forget print media, get the Newspapers talking about your project that will also drive traffic to you campaign.

So in conclusion be cool, be popular – and put some spin on it. People won’t fund you to go and look for dinosaur fossils for an academic research project – but they will fund a ‘Dinosaur Hunt’

Hopefully I haven’t done Patrick to much of an injustice in this blog post, it really was a great session, I know I learned a lot from attending and this blog post is really just a very short summary of the bits that sparked my attention.

On a side not – if your interested in creating a compelling ‘call to action’ the thing that makes people fund your project right there and then, rather than coming back later this is a great talk: