Dr Oonagh Murphy

I have provided strategic and ethics advice to MUNCH on their R&D project – New Snow. A novel application of AI technologies to create intimate experiences between visitors and works on paper from the museums collections. I provided initial strategy advice, training for senior leadership, mentorship to project team, and have written a number of papers and interpretative texts to support the project development and delivery. The focus of this work has been on developing a strategic application of AI technologies that aligns with the values and purpose of the museum. This work builds on the Ethics Framework I developed through the Museums + AI Network and Museums and AI Ethics Toolkit.

The project started in the MUNCH Lab through two iterations New Snow 1 and New Snow 2. In 2026 the project will become a major exhibition bringing AI experience and works on paper together to create an opportunity for visitors to engage with the works on paper collection in an entirely new way.