I’m just back from an ace weekend in Amsterdam, luckily my visit coincided with Museum Nacht. Museum Nacht is annual event which sees 45 museums open to 2.00 am, not only are the museums open but they also host a pretty random mix of events from bikini waxing, to 3D printing you can check out more their programme here>>
I was blown away by the quality of events at Museum Nacht. Museums weren’t simply open…they programmed exciting and innovative workshops and events and welcomed with open arms Amsterdam’s young creative types.
People paid to take part.
17,50 euro isn’t cheap but 1,000’s of people parted with their hard earned cash to visit museums on a Saturday night. Everyone really made an effort (we felt a little under dressed!)
The event sold out, and lots of people we spoke to said they really wanted to go but that they couldn’t get hold of a ticket anywhere. There is an interesting value relationship at play here. Museums value their young visitors and invest in creating exciting and engaging events, young visitors invest in culture because they know that it is something that they will enjoy.
Visitors and museums financially invest in Museum Nacht…which I think changes the nature of the event – in a good way. Visitors did not just ‘visit’ they participated with museums, they produced exciting new work in response to museum collections, and they had a great time doing it.
What follows are a couple of great things that we came across on the night:
Amsterdam Museum I really loved the mix of paintings, objects and interactives at the Amsterdam Museum. The buzz around the place was unbelievable it actually felt like we where in a club, and there was a great mix of people drinking and dancing in the courtyard and people taking in the exhibitions inside.
The Amsterdam DNA exhibition, the museums central exhibition uses lots of QR codes, but presents them in a really easy to use way. I loved that when we walked in to the gallery space a guide sorted us out with info in English and explained how to use the QR codes. Each visitor gets a book with a unique QR code that they can use at home to follow up there visit.
FOAM Next up we headed to FOAM…we followed the crowd and the queue to find it!
I’m not a fan of queuing but the impressive architectural mapping projecting made standing in cold more than worth it. I’ve seen lots of videos of this technology but this was my first time actually seeing it first hand and it looks blooming brilliant.
Once inside we went to an exhibition which looks at the future of photography, and the photography museum. The exhibition posses lots of challenging questions, and asks visitors to get involved. You could barley get hold of a pen because so many people where queuing up to add their voice to the exhibition.
Visitors also got the opportunity to make their own work out of photographs- which my friend Sarah Campbell is demonstrating in the photo below.
Mediamatic I was really excited about getting to check out Mediamatic they seem to constantly be producing really cool projects.
For Museum Nacht they asked people to register a RFID tag (in the form of a pink heart!) to their Facebook account. Visitors could then scan their tag by objects that they ‘liked’ …such a great idea.
With a queue out the door it’s not surprise the tech was struggling a little to keep up. I loved the experimental nature of this exhibition and the use of the RFID tags, it wasn’t perfect but it was so nearly there.
I will definitely be watching with interest how Medimatic continue to develop the use of RFID technology in exhibitions spaces!
Alongside the great tech, Mediamatic also had the cheepest beer of the night at only 2 euro…so all round we where impressed.