Birgitte Aga, Head of Innovation and Research
MUNCH
“Working with Dr Oonagh Murphy on MUNCH’s Responsible AI Strategy has been invaluable. Through her leadership training, she helped us consider ethics at the core of our AI thinking and practice. The Museums + AI Network Toolkit, which she co-authored, was a key resource—supporting a values-led, accessible, and human-centred approach as MUNCH has applied AI across audience experiences and collection management developments. Oonagh also challenged us to rethink our role as ‘data custodians’—a concept she advocates—highlighting the museum’s responsibility to steward both physical and digital heritage in the AI era. Her insight and leadership have been essential to our journey. She brings clarity, care, and a vital ethical perspective to AI in the cultural sector—and she’s an absolute joy to collaborate with.“
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Katy Thompson, Events and Engagement Manager,
AI UK Summit, Alan Turing Institute
“Oonagh is a true pro. She brings a sincere interest to the content, is very diligent in her approach and makes the stage come alive on the day! Stage MC’ing is an underrated role in an event, you need someone to be able to keep the flow and make the day run seamlessly – which Oonagh did perfectly. Would recommend without a doubt.”
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Pascal Hufschmid, Exec Director,
International Museum of the Red Cross and Red Crescent
“I was delighted to commission Oonagh to lead the Digital Dilemmas public programme at the International Red Cross and Red Crescent Museum and to author the related toolkit in 2023-2024. Her ability to analyse complex issues at the intersection of everyday life, technology, culture and humanitarian action is truly impressive. She was also able to connect and communicate effortlessly with a diverse range of stakeholders and audiences. She excels in developing new ways of working, new ways of thinking, and new ways of seeing. Her seamless ability to manage a complex programme both remotely and in person as required was a bonus for my team.”
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Harry Verwayen,
Director General Europeana
“A very promising field that is filled with complexity can easily lead to polarised views that hinder rather than advance the state of play. Which is when you need people to help you cut through the confusion. Ai is such a field. Oonagh is such a person. Oonagh comes with authority but impresses through the clarity of her message. I was delighted to have her as our opening keynote at our conference in Bucharest!“
Dr Oonagh Murphy 