Bite Size Culture
This chewing gum packet prompted me to have 4 pieces of chewing gum today, that’s more than I visit most museum websites in a year. The text on the packaging cleverly positions this product,… Read More
Tag Archive: Marketing
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MuseumNext: can I have a year to process what just happened?
It’s taken a few days, but I think I’ve finally processed some of what I heard at MuseumNext. This post sums up a few key themes and take aways. 1. Museums need to get… Read More
Shout it from the roof tops!
Museums are great, we (museum people) know this, we spend everyday telling people this, from outreach programmes, to print advertising, social media to competitions we’ve tried them all… But sometimes, shouting it from… Read More
