The Living Room Candidate

I visited the Museum of The Moving Image earlier today. I was really impressed by one of their online resources, an online archive of presidential campaign videos from 1952-2008. What struck me about this archive was that it provided a fascinating, at times captivating insight into social, political and media history.

I was particularly interested in looking at the first web campaign videos. You can see a real difference between Obama’s videos which demonstrate a real insight into digital culture and McCains videos which feel like a home video made by your dad, trying to be cool but not quite getting it!

I saw Rich Mintz, from Blue State Digital speak about the campaign at MuseumNext a few years ago. He was talking about digital relationship building but his talk complements this archive really well. It’s well worth a watch!

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